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**Please note that this post may contain affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link**

BoardBooster vs. Tailwind which is better?  Ah, a question since the earth began.  Ok, not really, but certainly for the past few years in the blogging and online marketing worlds.  With my former site, I manually pinned everything.  In fact, I’m not even sure that these Pinterest sharing platforms existed when I ran my old site. If they did, they were new and I hadn’t “caught wind” of them yet.  What I did know, was that Pinterest was the number one referrer to my site.  Pinterest brought me a lot of traffic.  When I started Woman of Noble Character, I knew that Pinterest was an important key to building my audience.

For the first few months of Woman of Noble Character, I didn’t give much attention to Pinterest.  I was more tuned in to putting quality content on the site.  When it was time to start focusing on Pinterest, I purchased a course and an e-book to learn the newest strategies.  One of the biggest takeaways (and there were many!) was that I needed to use a Pinterest application to be successful using that platform.

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Before we get into comparing BoardBooster vs. Tailwind, let’s look at the key factors of a successful pinning strategy.  The experts say that you should:

  • Pin at least 10-30 pins per day, depending on your number of followers (and the amount of your own content)
  • Pin your own pins as well as pins from others
  • Add new pins from your website
  • Pin your own content to all appropriate boards
  • Pin at different times of the day
  • Repin your popular content to increase life-span
  • Follow Group Board/Tribe Rules

BoardBooster vs. Tailwind

 

The two biggest names that came up were BoardBooster and Tailwind.  Let’s take a look at each and finally, which one I chose to employ my Pinterest strategies.

BoardBooster vs. Tailwind

BoardBooster:

Boardbooster describes itself as a pin scheduling tool.  There are both free and paid versions. The free version allows just 100 pins per month.  If you are following the guidelines, you should be pinning a minimum of 300 pins per month, so the free version really doesn’t help. (For comparison, I pin over 1000 pins per month).  Plans start at $5 per month (500 pins) and go to $50 per month (5000 pins).

The biggest drawback with BoardBooster is it is not an approved partner of Pinterest.  Should Pinterest decide that you can only use approved partners, you could lose your ability to pin from BoardBooster.  

BoardBooster is not intuitive or easy to use.  The interface is clunky.

In addition, while BoardBooster supports group boards on Pinterest, it does not support or have its own tribes (groups on the platform where you can share pins from others and they can share yours). EDITED TO ADD:  Boardbooster now has tribes!  Finally, you are only able to manage one Pinterest account with BoardBooster. Not an issue if you are only managing your own blogging account, but if you have multiple blogs or sites, this option won’t work.

On the plus side, they offer “looping”, allowing you to automatically repin high performing pins and have robust analytics.

BoardBooster vs. Tailwind

Tailwind

Tailwind is an approved Partner of Pinterest. You know that your pins and platform use will be safe.  The pricing structure is much simpler than that of BoardBooster.  There’s a free trial, but then just 9.99 per month for unlimited pins.  (They do have a few premium upgrades that you can purchase).

Tailwind does not support Pinterest group boards, but does support tribes (see above) and makes it easy to find new tribes to join.

It is easy to use but can be a bit overwhelming as there are many tabs and functions to get used to.  In addition, their analytics are fantastic.

The Tailwind app allows you to manage multiple Pinterest accounts from one Tailwind account – a great benefit if you have multiple sites or Pinterest accounts to manage.

One of my favorite features of Tailwind is the browser extension that you can install; allowing you to schedule pins from anywhere on the internet.

After reviewing my options, BoardBooster vs. Tailwind, I chose to use BOTH for different reasons. I love the ease of scheduling with BoardBooster but prefer the tribes on Tailwind.  I also love the stats on Tailwind.  Since using them both, it, my followers have more than quadrupled and the referrals to my site from Pinteret are about 85-90% of my daily traffic.

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I’ll check back in with y’all in a few months to let you know how both Tailwind and Boardbooster are working for me in the long-run.

I continue to pin manually a bit each day as well; to keep my boards fresh and share great content that I find across the ‘net.  I also manually share pins from my blog posts that publish 2-4 times per week.  After pinning them manually once, I use Tailwind and Boardbooster. to repin them over time.

Do you use a Pinterest scheduling tool?  Which one? What do you love or hate about it?

Until Next Time and Because of Him,

Sue

For must-have Plugins for Bloggers, check out this post HERE

 

susanjnelson